KOL Outcome Comparison Trend
Total Views menjadi base exposure. Bandingkan dengan indikator Awareness maupun Sales.
Content Metric Funnel — Exposure → Conversion
Segitiga berbasis metrik hasil konten, bukan jumlah creator/deal: Impressions/Views → Engagement → Clicks → Orders → GMV/ROI.
Channel Contribution
Kontribusi output KOL berdasarkan platform konten.
BOD Attention
Signal yang perlu keputusan, bukan daftar operasional.
Collaboration Stage
WORKFLOWUpload Timeliness
ETA vs actual uploadDeal Collaboration Summary
Hanya KOL dengan Status Deal dari Listing yang otomatis masuk ke sini.| Creator | Platform | Objective | Collaboration Type | SOW | Locked Rate | Product Cost | Shipping | Est. Posting | Actual Upload | Post | Evaluation | Last Update |
|---|
Top Awareness Content by Views
SCREENSHOT INSIGHTContent Quality Mix
Views + engagement signalAwareness Content Evaluation
KOL Deal otomatis tersedia. Tim tinggal upload screenshot insight untuk mengisi metrik.| Creator | Channel | SOW | Est. Posting | Views | Likes | Comments | Share | Save | Total Engagement | ER | Signal | Action | Last Update |
|---|
Top Sales Content by GMV
ATTRIBUTIONSales Funnel Health
UI demoSales Content Evaluation
KOL Deal otomatis tersedia. Screenshot attribution mengisi CTR, CR, GMV dan ROI.| Creator | Channel | SOW | Est. Posting | Views | Clicks | CTR | Orders | CR | GMV | ROI | Signal | Action | Last Update |
|---|
Deal Cost Summary
Auto sync: Listing Deal → Collaboration Type + Rate Card Cost + Sample Tracker → HPP & Ongkir.| Creator | Objective | Collaboration Type | Rate Card | Sample HPP | Ongkir | Sample Cost | Total Budget | Cost Source | Last Update |
|---|
Actual CPM Benchmark
RATE + VIEWSAwareness Cost Composition
Rate + product + shippingROI by Sales KOL
GMV ÷ BUDGETSales Efficiency Signal
CTR + CR + ROISales KOL Efficiency
Budget vs attributed GMV| Creator | Total Budget | Clicks | CTR | Orders | CR | GMV | ROI | Action |
|---|---|---|---|---|---|---|---|---|
| @creator_sales_01 | Rp3.000.000 | 22.880 | 4,40% | 1.052 | 4,60% | Rp12.600.000 | 4,20x | Scale |
| @creator_sales_02 | Rp2.718.750 | 12.710 | 3,10% | 496 | 3,90% | Rp8.700.000 | 3,20x | Continue |
1. Screenshot Profil
Username, followers, following, total likes / account metric, dan niche.
2. Screenshot Riwayat Content
Gunakan grid / history content terbaru untuk menghitung Average Views.
Creator Profile
TikTok · hasil screenshot bisa dikoreksi.Content Snapshot
Dipakai hanya untuk menghitung Average Views dan efisiensi rate card.
Creator Prospect Listing
Creator dari TikTok, Instagram, dan Shopee untuk shortlist dan approach.| Channel | Username | Objective | Collaboration Type | Niche | Followers | Avg Views | Rate Card | Est. CPM | Target SOW | Est. Posting | View / Follower | Status | Last Listing Update |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TikTok | @stylebyandre | 186.500 | 112.700 | Rp53.239 | 60,4% | 14 Agu 2026 · 11:18 | |||||||
| @rafif.daily | 92.300 | 41.800 | Rp83.732 | 45,3% | 14 Agu 2026 · 10:42 | ||||||||
| Shopee | @alifwears | 251.800 | 174.900 | — | 69,5% | 14 Agu 2026 · 11:04 |
Asset Readiness
POST-COLLABAsset by Channel
Available assetsAds Code Library
Contoh dari worksheet Creator Kode Ads| Creator | Channel | Product | Video | Ads Code | Status |
|---|---|---|---|---|---|
| @bangkim.store | TikTok | Handbag Sakata | Open Video | #/AhSibT9FUV… | Ready |
| @rasulsumardani_ | Handbag Enigma Lite | Open Reels | adcode-Q9jTBAlr… | Ready | |
| @wearbydhanii | TikTok | Koko Ammar Black | Open Video | #0o/fWr9Jnib… | Ready |
Owning Content Library
Link post + raw/draft owning| Creator | Channel | Product | Post | Owning Draft | Usage |
|---|---|---|---|---|---|
| @Lauragunawann | TikTok | Handbag Sakata Ultimate | Video | Drive File | BOOST READY |
| @Itsregaal | Koko Ammar Black | Reels | Drive Folder | OWNED | |
| @Naabitsa | Koko Ammar + Gamis Zayyan | Profile | Drive Folder | OWNED |
Content Monetization Funnel
Volume posting harus berubah menjadi winning content, bukan hanya aktivitas.
Content Action Signal
Prioritas tindakan berdasarkan output konten.
TikTok Shop Video Affiliate
Top video benchmark + aktivitas posting harian dari report Video Performance dan Daily Posting.
Video Terposting per Tanggal
Filter aktif: 7 hari terakhirVideo Aktif by GMV
Video dengan GMV > 0 pada periode terpilihTop 5 Video — TikTok Shop
Winning Pattern
Video winning didominasi Sakata Ultimate dan Naka Handbag. agariism menjadi benchmark utama dari GMV video.
Action
Duplikasi hook, angle, dan CTA dari top video ke Middle Creator. Prioritaskan SKU yang sudah terbukti menghasilkan GMV.
Shopee Video Affiliate
Struktur evaluasi video Shopee sudah disiapkan.
Top video Shopee belum tersedia di report contoh
Report yang ada menunjukkan performa channel Shopee Video, tetapi tidak menyediakan ranking video individual. Saat raw video Shopee tersedia, tab ini akan menampilkan creator, video/content ID, produk, GMV, qty, click, CR, benchmark, link video, serta ringkasan video aktif by GMV dan video terposting per tanggal sesuai filter.
Tokopedia Video Affiliate
Struktur evaluasi video Tokopedia siap.
Data video Tokopedia belum tersedia
Saat raw tersedia, sistem akan membuat ranking top video Tokopedia dengan metrik yang sama, termasuk video aktif by GMV, posting harian sesuai filter, dan link klik langsung ke video jika URL/content link tersedia.
LIVE Session Monetization Funnel
Menilai apakah volume session benar-benar menghasilkan GMV.
Session Volume vs Productive Session
Daily trend untuk memastikan penambahan session tidak sekadar menambah volume.
TikTok Shop Live Affiliate
Satu source harian: upload seluruh session LIVE per tanggal. Semua session disimpan, lalu dashboard membandingkan total session dengan session yang menghasilkan GMV.
Session LIVE per Tanggal
Filter aktif: 7 hari terakhirSession LIVE Menghasilkan GMV
Session dengan GMV > 0 pada periode terpilihTop Session LIVE — TikTok Shop
Benchmark LIVE affiliate berdasarkan GMV sessionRekomendasi field utama: Creator, Judul/ID Session, Tanggal, Durasi, GMV, Produk Terjual, Refund, GPM Session, Avg Durasi Tonton.
| Session LIVE | Tanggal | Creator | GMV | Produk Terjual | Refund | GPM Session |
|---|---|---|---|---|---|---|
| Promo handbag murce DISK... 1j 15m 18s | 04/08/2026 15.57 | tasanid1 | Rp820.100 | 3 | Rp0 | Rp1.500 |
| ID:7669812195990999777 2j 31m 25s | 03/08/2026 21.28 | kangaep24 | Rp763.000 | 3 | Rp0 | Rp193 |
| Promo handbag murce DISK... 1j 43m 27s | 07/08/2026 09.32 | tasanid1 | Rp516.100 | 2 | Rp0 | Rp592 |
| ID:7670922579087674113 2j 40m 46s | 06/08/2026 21.17 | kangaep24 | Rp505.300 | 2 | Rp0 | Rp226 |
| Promo handbag murce DISK... 1j 25m 36s | 08/08/2026 16.11 | tasanid1 | Rp298.400 | 1 | Rp0 | Rp744 |
Map Dashboard yang Disarankan
1. Ringkasan hasil: GMV, session, live aktif, produk terjual. 2. Productivity: live terposting per tanggal. 3. Quality: GPM, refund, durasi tonton. 4. Ranking session & creator. 5. Insight action untuk optimasi minggu depan.
Action
LIVE dinilai dari dua sisi: Total Session dan Session Menghasilkan GMV. Selisihnya menunjukkan session GMV = 0, sementara GMV Hit Rate menunjukkan seberapa efektif aktivitas LIVE menghasilkan transaksi.
Backend Map
Cukup 1 source harian: LIVE Performance per tanggal → semua session masuk AFF_LIVE_DAILY_PERFORMANCE. Dashboard 7 Hari / Bulan tinggal mengagregasi import harian tersebut.
Shopee Live Affiliate
Struktur dashboard LIVE Shopee sudah disiapkan.
Data LIVE Shopee belum tersedia
Saat raw LIVE Shopee tersedia, tab ini sebaiknya menampilkan: GMV LIVE, session aktif by GMV, total LIVE terposting per tanggal, creator live aktif, produk terjual, refund, GPM/hasil per session, dan ranking top session.
Tokopedia Live Affiliate
Struktur LIVE Tokopedia juga bisa mengikuti pola yang sama.
Data LIVE Tokopedia belum tersedia
Saat raw tersedia, sistem akan menampilkan ringkasan hasil LIVE, posting harian LIVE, session aktif by GMV, ranking creator LIVE, dan insight per produk/session.
Report Sample Affiliate
Semua field operasional diisi manual. Formula cost, progress SOW, dan Last Update dihitung otomatis.| No. | Tgl Pengiriman | Username | Platform | Target SOW | SKU Produk | Product | HPP / Unit | Ongkir | Product Cost | Collaboration | Progress SOW | Last Update | Video 1 | Video 2 | Video 3 | Video 4 | Video 5 | Video 6 | Video 7 | Video 8 | Video 9 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Rp165.000 | 2 / 3 | 23 Jan 2026 · 14:20 | Video 1 | Video 2 | Video 3 | Video 4 | Video 5 | Video 6 | Video 7 | Video 8 | Video 9 | ||||||||||
| 2 | Rp140.000 | 2 / 2 | 23 Jan 2026 · 14:24 | Video 1 | Video 2 | Video 3 | Video 4 | Video 5 | Video 6 | Video 7 | Video 8 | Video 9 | ||||||||||
| 3 | Rp180.000 | 1 / 5 | 12 Agu 2026 · 16:40 | Video 1 | Video 2 | Video 3 | Video 4 | Video 5 | Video 6 | Video 7 | Video 8 | Video 9 |
BAU → Timeline
Recurring task menghasilkan occurrence sesuai jadwal. Contoh: Review Creator Performance muncul setiap hari aktif tanpa perlu membuat task baru manual.
Campaign → Timeline
Task campaign tampil sepanjang Start Date sampai Deadline. Jika deadline berubah di Project, panjang atau posisi blok timeline ikut berubah otomatis.
Next Week Preview
Generated dari task upcoming| Start | Division | Task | Type | Source | Due |
|---|---|---|---|---|---|
| 17 Agu | Affiliate | Reaktivasi Winning Creator Wave 2 | Campaign | 9.9 Mega Campaign | 19 Agu |
| 18 Agu | Affiliate | Release Sample Batch 9.9 #02 | Campaign | 9.9 Mega Campaign | 20 Agu |
| 21 Agu | Affiliate | Weekly Creator Tier Review | BAU Weekly | Recurring Weekly | 21 Agu |
Scale Affiliate TikTok untuk 9.9
Leader menentukan arah dan outcome. Specialist menentukan execution plan untuk mencapai target tersebut.
Dibreakdown oleh KOL Specialist.
Naik otomatis dari execution task.
Promo & PDP Hero SKU harus locked.
TO DO
4Shortlist 30 Winning Creator untuk 9.9
Pilih creator berdasarkan GMV, CTR, efficiency, refund, dan match ke Hero SKU.
Finalisasi Creator Reward 9.9
Finalize threshold reward, creator eligible, budget, dan expected outcome.
Weekly Creator Tier Review
Update Top / Middle / Small creator dan kandidat naik tier.
DOING
WIP 3 / 3Review Creator Performance Harian
Cek signal creator yang perlu scale, monitor, atau treatment.
Reaktivasi Winning Creator Wave 1
Menunggu Marketplace lock promo Hero SKU sebelum creator outreach dilanjutkan.
Follow Up Sample H+3 / H+7
Update status posting dan kendala creator yang menerima sample.
REVIEW
2Creator × Hero SKU Matching
Execution selesai. Menunggu review output sebelum digunakan untuk outreach.
Sample Batch #01 Reconciliation
Actual HPP + ongkir sudah diinput. Menunggu validasi evidence.
DONE
8Shortlist Creator Historical CR
Task selesai dengan result dan evidence lengkap.
Follow Up Outstanding Sample
Recurring occurrence Senin selesai dan masuk history.
Task List
View alternatif untuk scan cepat dan filter tanggal| Task | Type | Source | Owner | Status | Expected Output | Due | Evidence |
|---|---|---|---|---|---|---|---|
| Review Creator Performance Harian | BAU | Routine | Affiliate | Doing | Creator action list | 11 Agu 12:00 | — |
| Reaktivasi Winning Creator Wave 1 | Campaign | Leader Direction | Affiliate | Blocked | 20 creator locked | 12 Agu | 1 link |
| Creator × Hero SKU Matching | Campaign | Leader Direction | Affiliate | Review | Creator-SKU map | 11 Agu | ✓ |
| Shortlist Creator Historical CR | Campaign | Weekly Review | Affiliate | Done | 25 creator qualified | 10 Agu | ✓ |
Tambah Task
Buat task baru dari Direction, Performance Signal, Weekly Review, atau Routine.
Kelola BAU / Routine
Atur recurring task yang otomatis muncul sesuai cadence.
Monthly Budget Utilization
PLAN VS ACTUALCost Composition
Actual costCost Detail
Link to collaboration + sample| Creator | Locked Rate | Product Cost | Shipping | Total | Payment |
|---|---|---|---|---|---|
| @kevinmichael08 | Rp4.500.000 | Rp272.238 | Rp14.000 | Rp4.786.238 | Lunas |
| @ygarhdn | Rp1.600.000 | Rp96.869 | Rp52.000 | Rp1.748.869 | Lunas |
| @pahyi | Rp2.700.000 | Rp96.869 | Rp6.400 | Rp2.803.269 | Lunas |
Need Attention
Tambah / hapus sesuai meetingNext Priority
Maks. 3 fokus utamaUpload / Paste Screenshot
Awareness Insight Metrics
Content Insight Screenshot
KOL Profile Screenshot
Sample Tracker
MASTER SKU
SKU internal RUSEL CO. Bukan SKU marketplace. Dipakai untuk Product lookup dan auto HPP di Sample KOL.
| SKU | Product | Total HPP |
|---|
Screenshot Import History
Prototype log| Time | Source Type | Files | Vision | Validation | Status |
|---|---|---|---|---|---|
| — | — | — | Backend required | — | No Import Yet |
History
Snapshot + learning| Periode | GMV | CR | Weekly Decision | Action | Status |
|---|---|---|---|---|---|
| 02–08 Jul | Rp243.000.000 | 1,35% | Scale channel | Push TikTok Video + Shopee Medsos | Solved |
| 09–15 Jul | Rp247.900.000 | 1,29% | Maintain growth | Repeat winning creator/content | Solved |
| 16–22 Jul | Rp218.100.000 | 1,26% | Conversion melemah | Creator-product matching + winning SKU | Running |
Insight Screenshot
Screenshot sumber metrik evaluasi konten.
Post Link
Reels / TikTok yang memenuhi SOW.
Ads Code
Code ads untuk winning content.
Raw / Draft File
Asset yang sudah dimiliki brand.
Recent Evidence
KOL-specific evidence index| Creator | Evidence Type | Reference | Related Module | Status |
|---|---|---|---|---|
| @Itingsmeledax | Insight Screenshot | Content 08 Feb | Content Performance | Complete |
| @Lauragunawann | Owning File | Drive Asset | Content Assets | Complete |
| @kevinmichael08 | Post + Evaluation | TikTok Video | Collaboration | Need Insight SS |